{"id":699,"date":"2018-02-12T14:00:40","date_gmt":"2018-02-12T14:00:40","guid":{"rendered":"https:\/\/www.nocrm.io\/blog\/?p=699"},"modified":"2023-01-24T16:42:49","modified_gmt":"2023-01-24T16:42:49","slug":"cold-calling-tips","status":"publish","type":"post","link":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/","title":{"rendered":"Cold Calling Tips: How to Win on The Phone"},"content":{"rendered":"

\u201cHello, am I speaking with the readers of this blog? I am? Great! My name is Rana, and I\u2019m the Content Writer at noCRM.io. Haven\u2019t you always wanted to up your cold-calling game and convert more business? If the answer is yes – and I\u2019m sure it is – you\u2019re going to love our new post about cold calling tips.”<\/span><\/i><\/p>\n

How was that for an opening? Grabbing people\u2019s attention is never easy. At least the medium of writing offers enough time to construct a message without worrying about an instant response. It took me 10 minutes to draft the intro for this post, a further five minutes of editing, plus the bonus of leaving it for 24 hours before re-editing. <\/span><\/p>\n

Salespeople that make cold calls don\u2019t have the luxury of time<\/strong>. Sure, they can invest in crafting a well-spoken opening sentence. But then it\u2019s just them and the caller, and they need to be ready for live reactions on the other end of the line.<\/span><\/p>\n

Some people love the challenge that cold calling provides. In reality, though, it\u2019s one of the least desirable tasks in a sales role, as opposed to face-to-face meets. Striking a connection is easier when you can gauge another person\u2019s body language while knowing you have time to discuss business.<\/span><\/p>\n\"Cold\n

Trying to sell a product or service to someone over the phone<\/a> is the ultimate game of poker. There are, however, ways to master the art of cold calling while gaining time even when dialling numbers, thanks to great tools such as QR Code Scan-to-Call<\/a>. But what happens during the actual call? Here, we’ve put together some handy cold calling tips<\/a> to turn even the most resistant cold caller into a top-level salesperson.<\/span><\/p>\n

First Impressions Count. Don’t Rush<\/b><\/h2>\n

If salespeople do the right research, learn about their contact and present a way to solve pain points, they are likely to do a stellar job<\/a>. Yet the margins are small over the phone. A rep has around 30 seconds to capture the recipient’s attention and convince them to listen.\u00a0<\/span><\/p>\n

That doesn\u2019t mean you should go in all guns blazing with your sales pitch and cover the primary selling points within the short time period. In fact, doing the opposite is more likely to bring success<\/strong>. The initial target is to keep them on the line, which needs doing with an aura of calm while taking time to listen to their reactions. <\/span><\/p>\n

Ask the prospect if it\u2019s the right moment to talk, releasing an element of control in the process. Take your time and don\u2019t be afraid of silence. Say \u201chello\u201d, introduce yourself and leave it at that. Most people find awkwardness in pauses, so they feel obliged to fill the silent space themselves. <\/span><\/p>\n

Don\u2019t be a Sales Stereotype<\/b><\/h2>\n\"\"\n

The vast majority of people label sales reps with, let\u2019s say, unflattering stereotypes. The words <\/span>loud, pushy and arrogant <\/span><\/i>are often bandied about when people speak unfavourably of reps.<\/span><\/p>\n

As a salesperson, the last thing you want is to let prospects buy into such a theory. We live in an era where customers don\u2019t have to do much to attain extensive information about a brand, product or service, so there is no need for the hard sell. <\/span><\/p>\n

Avoid being pushy over the phone — especially if you firmly believe the product or service you are selling is of high quality. The callee will also appreciate a calmer attitude and be more inclined to get on board with what is on offer.<\/span><\/p>\n

Use a Customized Sales Script For Your Cold Calls<\/strong><\/h2>\n

Why having a customized sales script<\/a> so important? It lets you never forget any important question to ask leads and ensures a coherent and structured approach to lead qualification for your whole sales team. Cold calling requires sales representatives to reach out to 100s of prospects a day. This can be a lot of information to soak manually and hence you need an easy-to-use customizable sales script to help ensure that you don’t forget any information and that each call is structured coherently<\/a>. Implement today, to get better results from your cold calling.<\/p>\n

First, Start a Conversation. Then Persuade<\/b><\/h2>\n

Cold calling isn\u2019t about pushing your content in the recipient’s face the minute they pick up the phone — it\u2019s about listening. The best salespeople are the ones who listen more and speak less. <\/span><\/p>\n

There isn\u2019t much point listing the strong points of your product until you know the exact needs and problems of your prospect. Most of the time a recipient will be cautious about a phone call they weren\u2019t initially expecting. Be polite and don\u2019t give them an easy reason to hang up.<\/span><\/p>\n

Some people are naturally blessed with the ability to get what they need from a conversation, while others have to work a little harder. But whatever your natural skill, you first need to gain confidence from your prospect. <\/span><\/p>\n

Listen to them, understand the need, and have an answer to match their questions. Make it clear they aren\u2019t simply a number on a call sheet, and that you have called for a specific reason. Also, don\u2019t be too ambitious on the first call. Most of the time cold calls are about turning potential prospects into qualified leads in your pipeline — you aren\u2019t necessarily closing the deal over the phone. <\/span><\/p>\n

Choose your language carefully and say the right words. Get the prospect interested by helping to understand the challenges they currently have in their business. Show confidence in what you are selling by referring to use cases or even direct competitors to show how it helped customers in a similar position. Use facts (often provided by marketing) to drill home the quality of the product or service or you can use a go-to cold call template<\/a> that can be as effective as possible. \u00a0<\/span><\/p>\n

It\u2019s All in the Tonality<\/b><\/h2>\n\"\"\n

What we say is never as important as how we say it. How you sound during a call will make or break your chances of progressing to the next step. The tone of voice is one of the most important aspects of breaking down initial barriers. <\/span><\/p>\n

Keep a friendly, relaxed tone while sounding upbeat and positive. Make the call as personal as possible so that your prospect feels like it’s going to be more than a simple a to b transaction. Have the right attitude, and you will be better placed to create a comfortable environment in which you can gauge whether there is serious interest. <\/span><\/p>\n

Smile while calling, even if your prospect can\u2019t see you<\/strong>. Your positive attitude will have an impact on the call. Even the setting from where you make the call will play a significant role in the process. Sometimes you can only work with the tools provided but, if possible, avoid calling from a noisy location that could come across as a call centre.<\/span><\/p>\n

If someone thinks you are calling a large number of people, they are less likely to feel like you are specifically solving their problems. \u00a0<\/span><\/p>\n

Prospect and Sales: Same Goal<\/b><\/h2>\n

Sometimes salespeople fall into the role of \u201cus v them\u201d. It can be easy enough for this to happen, especially if it seems the prospect is somewhat resistant at first. Just remember that you are selling something that is going to solve one of their business needs. <\/span><\/p>\n

You aren\u2019t selling a fake dream, otherwise what would be the point of making the call? Salespeople are on the same side as their prospect and surely want to sell a product that genuinely solves a problem a callee faces.<\/span><\/p>\n

Sometimes people are afraid to sell over the phone for fear of annoying people. This is especially true of first-time reps and young entrepreneurs who need to make calls themselves. Just remember: if you\u2019re calling people you have identified as being in genuine need of your product or service, you are essentially solving their work problems by providing a product that makes them stronger. There is no reason for fear. <\/span><\/p>\n

Keep it casual, yet, at the same time, don\u2019t be afraid to embrace your sales persona. Once you feel you have earned their trust, highlight the positives and progress the call. This doesn\u2019t mean you need to revert to \u201chard sell\u201d mode — it\u2019s all about getting the feel and vibe of the call. \u00a0<\/span><\/p>\n

Welcome to your New Cold Calling Life<\/b><\/h2>\n

Despite the insistence that cold calling is on the wane, it\u2019s still an essential part of the process of obtaining new clients.<\/strong> The practice also happens to be one of the harder aspects of sales, thanks to the barrier a phone creates. \u00a0<\/span><\/p>\n

But if you have the right attitude, are prepared to treat your prospect as a human, rather than a statistic in a long line of calls, and put the work in, you can become an efficient and successful cold caller. <\/span><\/p>\n

Practice makes perfect, so does having methods in place and a friendly demure. You can also follow our guide to better organize your prospecting and cold calling right here<\/a>. Combine all the above feats, and you will be an A-star caller. <\/span><\/p>\n

Remember: Take time, breathe, listen, and smile.
\n<\/span><\/p>\n

Originally published on 12\/02\/2018, updated to include new information on 31\/12\/2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHello, am I speaking with the readers of this blog? I am? Great! My name is Rana, and I\u2019m the Content Writer at noCRM.io. Haven\u2019t you always wanted to up your cold-calling game and convert more business? If the answer is yes – and I\u2019m sure it is – you\u2019re going to love our new…<\/p>\n","protected":false},"author":6,"featured_media":700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5368],"tags":[1298,11,1299,1300],"yoast_head":"\nCold calling tips: How to win on the phone | noCRM.io<\/title>\n<meta name=\"description\" content=\"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cold Calling Tips: How to Win on The Phone\" \/>\n<meta property=\"og:description\" content=\"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Sales Blog \u23aa noCRM\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T14:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T16:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/02\/call-center-3096574_1920-e1518194876126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1867\" \/>\n\t<meta property=\"og:image:height\" content=\"1353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@noCRM\" \/>\n<meta name=\"twitter:site\" content=\"@noCRM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\"},\"author\":{\"name\":\"Rana\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/a84541eac93e24fcf0e7d41ccd99176e\"},\"headline\":\"Cold Calling Tips: How to Win on The Phone\",\"datePublished\":\"2018-02-12T14:00:40+00:00\",\"dateModified\":\"2023-01-24T16:42:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\"},\"wordCount\":1565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/#organization\"},\"keywords\":[\"Cold calling\",\"Our Favorites\",\"Sales techniques\",\"selling\"],\"articleSection\":[\"Prospecting and Qualifying\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\",\"url\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\",\"name\":\"Cold calling tips: How to win on the phone | noCRM.io\",\"isPartOf\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/#website\"},\"datePublished\":\"2018-02-12T14:00:40+00:00\",\"dateModified\":\"2023-01-24T16:42:49+00:00\",\"description\":\"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nocrm.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cold Calling Tips: How to Win on The Phone\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#website\",\"url\":\"https:\/\/www.nocrm.io\/blog\/\",\"name\":\"Sales Blog\u23aanoCRM\",\"description\":\"For salespeople who love to close deals by the makers of noCRM.io\",\"publisher\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nocrm.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#organization\",\"name\":\"noCRM's blog\",\"url\":\"https:\/\/www.nocrm.io\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/3507281\",\"https:\/\/www.youtube.com\/channel\/UC8ldqgLLoEmU2vTzccXWKHg\",\"https:\/\/twitter.com\/noCRM\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/01\/Logo-nocrm-io.png\",\"contentUrl\":\"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/01\/Logo-nocrm-io.png\",\"width\":1936,\"height\":677,\"caption\":\"noCRM's blog\"},\"image\":{\"@id\":\"https:\/\/www.nocrm.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/a84541eac93e24fcf0e7d41ccd99176e\",\"name\":\"Rana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5527c4453705d3a33d2cdb5e7b9bf8c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5527c4453705d3a33d2cdb5e7b9bf8c6?s=96&d=mm&r=g\",\"caption\":\"Rana\"},\"url\":\"https:\/\/www.nocrm.io\/blog\/author\/rana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cold calling tips: How to win on the phone | noCRM.io","description":"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/","og_locale":"en_US","og_type":"article","og_title":"Cold Calling Tips: How to Win on The Phone","og_description":"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.","og_url":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/","og_site_name":"Sales Blog \u23aa noCRM","article_published_time":"2018-02-12T14:00:40+00:00","article_modified_time":"2023-01-24T16:42:49+00:00","og_image":[{"width":1867,"height":1353,"url":"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/02\/call-center-3096574_1920-e1518194876126.jpg","type":"image\/jpeg"}],"author":"Rana","twitter_card":"summary_large_image","twitter_creator":"@noCRM","twitter_site":"@noCRM","twitter_misc":{"Written by":"Rana","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#article","isPartOf":{"@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/"},"author":{"name":"Rana","@id":"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/a84541eac93e24fcf0e7d41ccd99176e"},"headline":"Cold Calling Tips: How to Win on The Phone","datePublished":"2018-02-12T14:00:40+00:00","dateModified":"2023-01-24T16:42:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/"},"wordCount":1565,"commentCount":0,"publisher":{"@id":"https:\/\/www.nocrm.io\/blog\/#organization"},"keywords":["Cold calling","Our Favorites","Sales techniques","selling"],"articleSection":["Prospecting and Qualifying"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/","url":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/","name":"Cold calling tips: How to win on the phone | noCRM.io","isPartOf":{"@id":"https:\/\/www.nocrm.io\/blog\/#website"},"datePublished":"2018-02-12T14:00:40+00:00","dateModified":"2023-01-24T16:42:49+00:00","description":"Find out how to achieve better results on the phone with these essential cold calling tips that will make you a better sales rep.","breadcrumb":{"@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nocrm.io\/blog\/cold-calling-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nocrm.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Cold Calling Tips: How to Win on The Phone"}]},{"@type":"WebSite","@id":"https:\/\/www.nocrm.io\/blog\/#website","url":"https:\/\/www.nocrm.io\/blog\/","name":"Sales Blog\u23aanoCRM","description":"For salespeople who love to close deals by the makers of noCRM.io","publisher":{"@id":"https:\/\/www.nocrm.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nocrm.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nocrm.io\/blog\/#organization","name":"noCRM's blog","url":"https:\/\/www.nocrm.io\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/3507281","https:\/\/www.youtube.com\/channel\/UC8ldqgLLoEmU2vTzccXWKHg","https:\/\/twitter.com\/noCRM"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nocrm.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/01\/Logo-nocrm-io.png","contentUrl":"https:\/\/www.nocrm.io\/blog\/wp-content\/uploads\/2018\/01\/Logo-nocrm-io.png","width":1936,"height":677,"caption":"noCRM's blog"},"image":{"@id":"https:\/\/www.nocrm.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/a84541eac93e24fcf0e7d41ccd99176e","name":"Rana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nocrm.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5527c4453705d3a33d2cdb5e7b9bf8c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5527c4453705d3a33d2cdb5e7b9bf8c6?s=96&d=mm&r=g","caption":"Rana"},"url":"https:\/\/www.nocrm.io\/blog\/author\/rana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/posts\/699"}],"collection":[{"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":20,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":22186,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/posts\/699\/revisions\/22186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/media\/700"}],"wp:attachment":[{"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nocrm.io\/blog\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}