Sales is an art form, and to master the art, you need to learn from the best. While there are many techniques to improve and streamline your sales process, we’ve listed some of the best coaches and consultants in the business, each with a proven consulting practice and deep expertise in business strategy development, to help you improve sales pitches and achieve sales success.
What is a sales coach?
A sales coach is more than a mentor. They are experts in the sales profession. They help sales pros reach their potential, boost performance, and achieve results. Sales coaching blends training, feedback, and support. It builds the skills needed to succeed in today’s complex sales environment, with personal development as a key outcome. Whether you’re a sales manager aiming to elevate your team, a sales leader seeking to inspire, or a salesperson looking to sharpen your approach, a sales coach can make a significant impact. They identify weaknesses, enhance strengths, and implement proven strategies to drive success.
Why you need a sales coach
The sales landscape is constantly evolving, with new techniques, tools, and buyer behaviors reshaping the industry. A sales coach helps you stay ahead by adapting to these changes and avoiding common pitfalls. They offer fresh insights and personalized guidance to improve your sales performance. Sales coaches play a crucial role in driving sales effectiveness and helping you achieve sales success through targeted strategies and expert support. If you’re struggling with prospecting, closing deals, or client relations, a coach can help. They provide advice tailored to your specific challenges. Hiring a sales coach is not just about quick results. It’s a strategy to ensure your career or business grows in the long run.
But before forking out some of that hard-earned revenue for personalized training, it’s worth checking the YouTube videos of top sales coaches to help you get started, as many of them share effective sales training techniques and insights.
Top sales coaches in this article:
Robert Cialdini
Robert Cialdini, founder of Influence at Work, is a doctor of psychology. Through his blog, sales books, and proprietary success literature, he shares his understanding of the way people tick. Robert’s principles of persuasion help salespeople influence buyers and refine their sales techniques.
For instance, people like to be consistent with the things they have previously said or done. You can activate consistency by getting people to make small commitments that lead to larger commitments. This is the basic principle behind getting prospects to test new products. If the small commitment goes well, they’re much more likely to make the larger commitment to a sale.
Jeffrey Gitomer
Jeffrey Gitomer, known for his famous blog, the King of Sales, is the author of 17 sales books. You might know him from The Little Red Book of Selling, which is said to be one of the best-selling sales books of all time. As a renowned sales trainer and business trainer, his blog is packed with insights and tips to improve your B2B sales skills at each stage of the sales process.
You can start by watching “Stop Closing and Start Providing Value, or Lose to Price”. In it, Jeffrey enforces the need to sell on value and not on price. His training emphasizes building customer loyalty as a foundation for long-term sales success. Customers either perceive value or they don’t. If they perceive value, you won’t need to decide when to close because they will ask you when and how much!
Jill Konrath
Jill Konrath is a highly sought-after keynote speaker, focussing on practical and modern strategies in her videos designed to help sales teams generate and close more leads. Her expertise in sales development ensures that her strategies support key sales development roles and programs, driving improved outreach and sales performance.
She is an expert at advanced prospecting strategies, including positioning value to prospects through messaging. Jill strongly advocates always trying to learn more about the customer in her “Always Be Learning” approach and S.N.A.P selling method.
To get you started, you can watch her “3 Components Every Value Proposition Must Have.”
Cesar L. Rodriguez
Cesar L. Rodriguez is a speaker, sales trainer, and success coach, who focuses exclusively on direct sales and network marketing programs. He is dedicated to helping sales reps build resilience and improve their results. “How to Eliminate Failure by Framing No’s” is a short and sweet sales training video where Cesar L. Rodriguez helps you get over your fear of rejection by reframing the experience.
Art Sobczak
If you want to sharpen your inside sales skills, Art Sobczak is one of the go-to voices in the field. He’s best known for promoting what he calls “smart calling,” the idea that traditional cold calling doesn’t work in today’s environment. Instead of dialing strangers at random, Sobczak encourages sales reps to do their homework: gather insights about a prospect first, then reach out with a message that’s relevant and personalized.
His YouTube channel features plenty of practical tips and call examples that show how smart calling can help you cut through the noise and get better responses. Here’s one to start with:
Sandler Training
With franchise-owned training centers around the world, Sandler Training is a leader in sales, management, and corporate training, as well as business consulting and coaching, offering consulting services and working closely with sales organizations to modernize sales processes and strategies.
Developed by David Sandler back in 1967, the Sandler Selling System was an early pioneer of the consultative selling approach, and it’s still widely used today. Over the decades, Sandler has evolved into one of the biggest names in sales training, with a global reputation for helping reps build stronger, trust-based conversations with prospects.
One of our favorites is “Answer Every Question with a Question” to get you started on the consultative selling approach.
John Barrows
John Barrows is an influential figure and sales influencer in the sales training and coaching field, where he brings expertise in sales strategies, techniques, and professional development. His emphasis on modernizing sales methodologies, where he incorporates technology and relationship-building, includes working with sales leaders and sales organizations to update and improve their sales approaches, which has widely resonated with professionals across the industry.
On his YouTube channel, you can find sales tips and insights to inspire you to improve your sales skills. For instance, in this video, he shares powerful introductions for cold calling to put you in a positive direction for your calls and increase your chances of success.
Sabri Suby
Sabri Suby is the founder and CEO of King Kong, a digital marketing agency he launched in 2014 and which has been a massive success in the past years. While his company focuses on helping businesses grow their sales through digital channels, Sabri Suby is also recognized for his expertise in customer acquisition, sharing his sales insights through his book “SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle” but also through his YouTube Channel.
Here’s one of our favorite videos of his, a step-by-step guide to cold calling.
Amy Franko
Amy Franko is an expert in modern sales and is recognized as a Top Sales Voice by LinkedIn, as well as for her active role in the sales community. She offers sales consulting to help B2B businesses improve their strategy and their sales, with a focus on driving business success for her clients, as well as online sales training programs on her website
In this video, she dives into how to stand out as a modern seller, which is key to success:
GaryVee
Gary Vaynerchuk, co-founder of the VaynerMedia agency, is an expert in digital marketing, social media and business strategy, with a strong focus on social selling.
Other than being an entrepreneur, author and speaker, he is recognized among the top business speakers and is a highly influential business speaker. He is also a true social media personality as he uses diverse platforms to share his best advice and insights on achieving success as an entrepreneur and in sales.
Watch the video below to learn about his best advice to sell any product:
Conclusion
To conclude, leveraging the expertise of these top sales coaches is a game-changer for boosting your sales skills and adopting effective strategies.
But the journey doesn’t stop there: by integrating a lead management software into your toolkit, you can give your sales process and organization a real boost. These tools offer practical features to streamline lead tracking, ensure efficient follow-ups, and provide invaluable analytics. By combining the insights from sales coaches with the efficiency of a lead management software like , you’ll be ready to implement and organize sales strategies with precision and success. Try noCRM free for 14 days now.
