The best software tools to generate more leads

Lead generation software

In the ever-evolving landscape of digital marketing, having the right tools at your disposal can make all the difference. Email marketing, online forms, and landing pages are integral to effective marketing campaigns.

We’ll explore top software tools in each category to help you succeed in your marketing endeavors and generate more leads for your agency.

Top Email marketing tools

Emailing tools for lead generation

Email marketing tools are software platforms that assist in creating and managing email campaigns. The idea is to capture new leads through personalized mail campaigns. To this effect, we recommend two excellent tools.

Sarbacane Campaigns

Sarbacane Campaigns offers many features to quickly create and automate effective and personalized marketing campaigns:

  • Templates: you can quickly generate email templates based on your website’s design. There’s also an Email Builder that uses templates to create personalized email campaigns.  
  • Personalization: Sarbacane Campaigns comes with its own photo editor, giving you endless options to illustrate your campaigns.
  • Automation: by syncing your business data with Sarbacane Campaigns, you can run fully automated email campaigns. 


MailChimp is a marketing platform that helps marketers create, manage, and analyze their marketing campaigns. Mailchimp’s core features include:

  • Generative AI: MailChimp has a virtual AI assistant that analyzes data and provides insights to create personalized content at scale.
  • Detailed analytics: you can use a range of analytical tools to monitor trends and track performance to help create personalized campaigns.
  • Automation: Mailchimp allows you to send automated and targeted emails to your subscribers based on their behavior and preferences.

Best tools to create online forms

Form tools for lead generation agencies

Online form tools are software platforms for creating and managing digital forms. They simplify form design, data collection, and analytics.

We recommend two top-notch form tools that will help you create lead forms to engage your visitors on a personal level, allowing you to convert them into qualified leads.


JotForm is an online form builder that lets users create and manage online forms, surveys, and questionnaires. It is also used for data collection, event registrations, and lead generation.

  • Form building: use the intuitive drag-and-drop form build to create customized forms without any coding knowledge.
  • Templates: choose from a library of pre-designed form templates that can easily be customized.
  • Integration: JotForm has many CRM integrations, notably with noCRM. Using this integration, you can turn JotForm results into cold prospects in noCRM. 

Sarbacane Forms

Sarbacane Forms is an online form builder and data collection tool. It is designed to help users create, customize, and manage online forms and surveys. 

  • Form editor: without any coding knowledge, you can fully customize forms by selecting the data entry fields, layout, text, and images. 
  • Integration: the tool integrates with Sarbacane Campaigns, so that you can fully streamline your personalized marketing campaigns. 
  • Flexibility: the forms can be used for a variety of purposes, from lead generation to customer feedback and event registrations.

Tools to create effective landing pages

Landing page creation tools for lead generation

Landing page creation tools are software platforms for building and managing

landing pages. They streamline design, tracking, and analytics. A well-designed lead gen landing page represents the very beginning of your conversion funnel, a place where customers enter their information in exchange for a resource, for instance.

We recommend the following landing page creation tools:

Sarbacane Pages

Another tool offered by Sarbacane, Sarbacane Pages helps create engaging and responsive landing pages.

  • Intuitive editor: the drag-and-drop editor lets you easily create pages without coding knowledge.
  • Smart templates: based on your website’s visual identity, the tool suggests templates for your landing page.
  • Adapted to devices: Sarbacane offers dedicated mobile landing pages and can be fully integrated with Sarbacane Forms.

Online databases for lead generation

Online databases for lead generation

Lead generation databases are convenient tools to discover new leads, evaluate intent, or enrich existing lead data. They offer a collection of leads that businesses can use to generate new sales, by identifying the best leads from a variety of sources, such as job applicants, past clients and general search engine results.

We recommend these lead gen online databases:

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a subscription service by LinkedIn to help users find new leads and prospects. 

The tool is great for B2B lead generation, as it offers:

  • Lead recommendations based on your saved leads and preferences.
  • Advanced search: with a range of filters, you can find the best leads based on their industry, job title, company size, or location.
  • Integration with CRMs: LinkedIn Sales Navigator leads can be automatically exported to your CRM with integrations.


UpLead is a B2B data platform used to find and connect with prospects. It specializes in offering sales and marketing intelligence, lead generation, and contact information services. 

  • Filters: you can create highly targeted lists of potential prospects based on various criteria.
  • Accurate Information, including email addresses and phone numbers. This data can be crucial for effectively reaching out to potential customers.
  • Data Enrichment: UpLead can complete missing information and help you maintain up-to-date and comprehensive contact databases.

Your go-to lead management software

CRM for lead generation agencies


noCRM is an easy-to-use CRM focused on automating the mundane and repetitive tasks in sales work. noCRM provides tools to let salespeople focus on the essential part of their work: connecting with prospects and converting them into customers.

noCRM is especially useful for lead generation agencies: as an agency, you’ll have your dedicated noCRM account, just like your clients. This lets you seamlessly share leads with them and ensure smooth collaboration.

For instance, you can effortlessly move cold prospects and leads directly into your clients’ pipeline. This streamlined sharing process increases the rates of follow-up success and client retention. noCRM encourages this effortless collaboration between agencies and their clients.

Having the right tools can make a significant impact on your success. Whether you’re aiming to create engaging emails, streamline data collection, or design captivating landing pages, the great tools mentioned in this article can help you achieve your marketing goals.

With these versatile tools at your disposal, you have the means to elevate your marketing strategies and drive results.


What are online form tools?

Online form tools are software platforms for creating and managing digital forms. They simplify form design, data collection, and analytics.

Why is noCRM great for lead generation agencies?

noCRM is ideal for lead generation agencies, as it allows them and their clients to easily collaborate through the tool, but also to analyze their clients’ results and further guide them when needed.