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How to: Create leads from Typeform responses

When setting up a form in Typeform to get new leads, you surely want that information to be present on your lead management software. To avoid losing time by doing it manually, you can automate this action, improving your sales process, as well as your salespeople efficiency

To get started, you would need to have an account with Typeform, Zapier, noCRM as well as an existing form on Typeform.

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If you don't have an account with Typeform, click here to start a FREE account.
If you don't have an account with Zapier, click here to sign up for a FREE trial.

Get Started

  • Set up your TRIGGER
  • Set up your ACTION
  • Connect your TRIGGER app account and set up the trigger

    Sign into your Zapier account and click on the MAKE A ZAP! button at the very top where you will be directed to a new page:

    1. Choose the Trigger App: Typeform

    2. Choose the Trigger: New Entry

    3. Connect Zapier to your Typeform account by entering your login email address and password
    4. Set up Typeform entry by selecting the form you would like to watch for new submissions
    5. Test this step to make sure it runs successfully.

    Connect your ACTION app account and set up the action

    1. Choose an Action App:
    2. Choose an Action: Create Lead
    3. Connect Zapier to your account if you haven’t already by

  • Entering your slug/account name (
  • Entering your API Key (Go to your account Admin Panel, select Webhooks and API, API Keys then click on the Create an API Key button and name it.)

  • 4. Edit Template to set up your lead!

  • Based on the form you tested earlier, select the fields you want to retrieve information from each time there is a new entry.

  • 5. Test the step and the Action set up is finished

    noCRM pipeline

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