With 78% of leads failing to convert into sales (source: Marketing Sherpa), lead qualification is more critical than ever. The key to faster sales and better results lies in asking the right questions upfront. So, how do you identify the…

When you’re talking about the world of sales, it’s impossible to ignore the fundamental importance of meetings. They’re a part of every step of the funnel, and in many ways can be considered the bedrock of the entire industry, given…

Telemarketing, often regarded as one of the most challenging forms of sales, requires a unique blend of communication skills, resilience, and strategy. Unlike face-to-face sales or inbound sales, telemarketing involves reaching out to potential customers via cold calls or warm…

As anybody who has worked in sales knows, creating a robust lead list is one of the most important aspects of building a successful sales strategy. After all, without a solid database of people you’re intending to reach out to,…

Today’s business environment is more hyper-connected than ever. With fully distributed teams and remote work being more widespread than in the past, especially post-pandemic, it’s not uncommon for sales teams to find themselves coordinating across multiple time zones and geographical…

Is there a single more effective and direct method of communicating than sending an email? Think about it. You get immediate, pointed access to hundreds, or even thousands, of people with the click of a button. Compare that to the…

In the modern business world, telemarketing continues to play a vital role in reaching potential customers and clients. But even the best salespeople among us need a strong framework to succeed, and when it comes to telemarketing, that framework is…